Eran Ben-Shushan

We sell to customers.

So think about corporations that run dozens of events at minimum annually.

And in this case, sometimes we even have customers that run a thousand events a year, right?

Those would be customers that have three business events or professional events every business day.

They think about Bizabo or their event platform as something that is recurring, constant, a part of their life cycle and blood circle in their organization.

So we think about churn just like any other company that has annual subscriptions.

Gross churn.

So we went through a process in the past year and a half of really identifying what is the sweet spot for us in terms of the right customers that visible would be also the right fit for them, right?

It's not about what's the right customer for us.

It's what

for what kind of organization Visible is the right tool and not an overkill or too much and not too little.

So we had to go through a process

of deciding and making some difficult decisions about some cohorts of customers that we will need to split ways if they cannot get to a certain level of criteria.

And obviously doing it with the utmost respect and being a super customer-centric company, this is something we always believe in.

So in terms of gross churn, that would be around, I would say, 80%.

And in the past, you know,

Six months or so, negative net churn, so overall pretty healthy.

No, no, no, retention.

It's, uh, between 20 to 25.

Oh, okay.