Eran Zinman

It was very tempting to use off-the-shelf software for that, to do analytics, monitoring. But we were very ambitious. We said, we're going to build a huge company. I don't know where we got the confidence, but we just said, we're going to build a huge company. We need to build our own tool because this is going to be a main part of our ability to scale this machine. So we built this tool.

It was very tempting to use off-the-shelf software for that, to do analytics, monitoring. But we were very ambitious. We said, we're going to build a huge company. I don't know where we got the confidence, but we just said, we're going to build a huge company. We need to build our own tool because this is going to be a main part of our ability to scale this machine. So we built this tool.

It was very tempting to use off-the-shelf software for that, to do analytics, monitoring. But we were very ambitious. We said, we're going to build a huge company. I don't know where we got the confidence, but we just said, we're going to build a huge company. We need to build our own tool because this is going to be a main part of our ability to scale this machine. So we built this tool.

We invested heavily into that. So we tracked everything, every click, every view, every ad that any user saw all the way through the signup funnel conversion, expansion, and so on. And with that, we built a very efficient marketing machine. Now, when I say efficient, I think a lot of founders get this wrong. And maybe this is an important message.

We invested heavily into that. So we tracked everything, every click, every view, every ad that any user saw all the way through the signup funnel conversion, expansion, and so on. And with that, we built a very efficient marketing machine. Now, when I say efficient, I think a lot of founders get this wrong. And maybe this is an important message.

We invested heavily into that. So we tracked everything, every click, every view, every ad that any user saw all the way through the signup funnel conversion, expansion, and so on. And with that, we built a very efficient marketing machine. Now, when I say efficient, I think a lot of founders get this wrong. And maybe this is an important message.

Something that we optimized for from the very beginning was cash flow. I think a lot of SaaS metrics are optimized not for cash. If you think about standard SaaS metrics like LTV, CAC, whatever, they never mention cash. It's not about cash. It's more about around accounting and predictability. But we always try to optimize for cash. What I mean by that is that let's say we raise $7 million.

Something that we optimized for from the very beginning was cash flow. I think a lot of SaaS metrics are optimized not for cash. If you think about standard SaaS metrics like LTV, CAC, whatever, they never mention cash. It's not about cash. It's more about around accounting and predictability. But we always try to optimize for cash. What I mean by that is that let's say we raise $7 million.

Something that we optimized for from the very beginning was cash flow. I think a lot of SaaS metrics are optimized not for cash. If you think about standard SaaS metrics like LTV, CAC, whatever, they never mention cash. It's not about cash. It's more about around accounting and predictability. But we always try to optimize for cash. What I mean by that is that let's say we raise $7 million.

I want to invest this in the most efficient way in performance marketing. So what's the best way to do it? We said we want to invest into performance marketing and we want to collect cash on cash as quick as possible from our customers.

I want to invest this in the most efficient way in performance marketing. So what's the best way to do it? We said we want to invest into performance marketing and we want to collect cash on cash as quick as possible from our customers.

I want to invest this in the most efficient way in performance marketing. So what's the best way to do it? We said we want to invest into performance marketing and we want to collect cash on cash as quick as possible from our customers.

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.

So we've done a lot of A-B tests to get people to pay more annually, to improve speed to conversion, to find campaigns and keywords that get customers to onboard faster and pay more quicker for annual subscription. So you turn that $5 million, so every, let's say, million we invest into performance marketing, you get 70% or 80% back after a month. We built a very efficient machine around that.

So we actually managed to turn $5 million of money raised from investors into a $15.15 million performance marketing budget. So we built a very efficient machine that recycles money and kind of reinvested that back into the business. I think our customers has been the biggest investor of Monday, more money than we ever raised from investors.

So we actually managed to turn $5 million of money raised from investors into a $15.15 million performance marketing budget. So we built a very efficient machine that recycles money and kind of reinvested that back into the business. I think our customers has been the biggest investor of Monday, more money than we ever raised from investors.

So we actually managed to turn $5 million of money raised from investors into a $15.15 million performance marketing budget. So we built a very efficient machine that recycles money and kind of reinvested that back into the business. I think our customers has been the biggest investor of Monday, more money than we ever raised from investors.

First of all, we track the expenses. We ask Facebook, we ask Google to, can we pay you? Can we postpone the payments? Like, can we drive campaigns and pay you every 90 days, for example? So we optimize the expense on one hand. On the other hand, we optimize for campaigns. We actually pick campaigns based on the return, how fast it is to get customers on board. We optimize the onboarding.

First of all, we track the expenses. We ask Facebook, we ask Google to, can we pay you? Can we postpone the payments? Like, can we drive campaigns and pay you every 90 days, for example? So we optimize the expense on one hand. On the other hand, we optimize for campaigns. We actually pick campaigns based on the return, how fast it is to get customers on board. We optimize the onboarding.