Eran Zinman

And basically our own customers build their own product on Monday today.

And basically our own customers build their own product on Monday today.

And basically our own customers build their own product on Monday today.

No, I mean, the first few years was really challenging, I would say. When we started in 2012, our main focus was around communication. If you remember back in the days, there were other players like Yammer, HipChat. It was the days before Slack. So we initially thought that it will be more focused around communication and collaboration.

No, I mean, the first few years was really challenging, I would say. When we started in 2012, our main focus was around communication. If you remember back in the days, there were other players like Yammer, HipChat. It was the days before Slack. So we initially thought that it will be more focused around communication and collaboration.

No, I mean, the first few years was really challenging, I would say. When we started in 2012, our main focus was around communication. If you remember back in the days, there were other players like Yammer, HipChat. It was the days before Slack. So we initially thought that it will be more focused around communication and collaboration.

But one thing that we found is that a lot of those tools are under the category of, yeah, we can use it, but it's a nice to have tool. It's not something that is kind of managing the core work of businesses. So we pivoted from that. I think the first year and a half, we kind of focused on communication and then we kind of pivoted the business to focus more on that flexible management.

But one thing that we found is that a lot of those tools are under the category of, yeah, we can use it, but it's a nice to have tool. It's not something that is kind of managing the core work of businesses. So we pivoted from that. I think the first year and a half, we kind of focused on communication and then we kind of pivoted the business to focus more on that flexible management.

But one thing that we found is that a lot of those tools are under the category of, yeah, we can use it, but it's a nice to have tool. It's not something that is kind of managing the core work of businesses. So we pivoted from that. I think the first year and a half, we kind of focused on communication and then we kind of pivoted the business to focus more on that flexible management.

And that was a big pivotal moment in the life of the company.

And that was a big pivotal moment in the life of the company.

And that was a big pivotal moment in the life of the company.

Yeah, this is an extremely tricky part because both Roy, my co-founder, and I, we're software developers. Our natural instinct is to go to the office and write code. That was our go-to. We always felt that we're one feature away from getting the right product. And we kind of spent like 70% or 80% of our seed round. We sat down and said to ourselves, look, something is not working.

Yeah, this is an extremely tricky part because both Roy, my co-founder, and I, we're software developers. Our natural instinct is to go to the office and write code. That was our go-to. We always felt that we're one feature away from getting the right product. And we kind of spent like 70% or 80% of our seed round. We sat down and said to ourselves, look, something is not working.

Yeah, this is an extremely tricky part because both Roy, my co-founder, and I, we're software developers. Our natural instinct is to go to the office and write code. That was our go-to. We always felt that we're one feature away from getting the right product. And we kind of spent like 70% or 80% of our seed round. We sat down and said to ourselves, look, something is not working.

It's not about the next feature. We need to talk more with customers. We need to understand what they're looking for. And we've done something that's very not natural for us. We went and again, interviewed a lot of potential customers. And instead of showing them what we built, we actually interviewed them and asked them how they manage their businesses.

It's not about the next feature. We need to talk more with customers. We need to understand what they're looking for. And we've done something that's very not natural for us. We went and again, interviewed a lot of potential customers. And instead of showing them what we built, we actually interviewed them and asked them how they manage their businesses.

It's not about the next feature. We need to talk more with customers. We need to understand what they're looking for. And we've done something that's very not natural for us. We went and again, interviewed a lot of potential customers. And instead of showing them what we built, we actually interviewed them and asked them how they manage their businesses.

So we kind of took that into our own pivot as a company.

So we kind of took that into our own pivot as a company.