Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Eran Zinman

๐Ÿ‘ค Speaker
1967 total appearances

Appearances Over Time

Podcast Appearances

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

I read every article he put on SaaS. You know, he wrote answers on Quora, if you remember. I remember I went to Roy and I told him, look, you know, I read an article from Jason. He said that when you get to 1 million, You need to get to 10 in four quarters. And then once you get to 10, you need to get to 100 in like, I don't remember, like five or six quarters. And I said, look, we have to do it.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We have to do it. You know, Jason said so. And when I met Jason a few years later, I told him like, thank you for the guidance and everything. And it was very ambitious to get to that goal. He told me, you know, I was talking about like, the best companies, what investors want to invest into that. I took it as a grant. Literally, this is what we need to do.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We have to do it. You know, Jason said so. And when I met Jason a few years later, I told him like, thank you for the guidance and everything. And it was very ambitious to get to that goal. He told me, you know, I was talking about like, the best companies, what investors want to invest into that. I took it as a grant. Literally, this is what we need to do.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We have to do it. You know, Jason said so. And when I met Jason a few years later, I told him like, thank you for the guidance and everything. And it was very ambitious to get to that goal. He told me, you know, I was talking about like, the best companies, what investors want to invest into that. I took it as a grant. Literally, this is what we need to do.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

So I guess ignorance is a bliss sometimes.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

So I guess ignorance is a bliss sometimes.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

So I guess ignorance is a bliss sometimes.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

I think at some point when we reached 50 or 60 million, you know, the performance marketing engine was working really well. But at some point you understand that if you want to reach to 1 billion, actually, when we got to 50, we built a dashboard. We called the road to 1 billion. We built like a vertical TV in the office showing that we want to reach 1 billion by the year of 2023.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

I think at some point when we reached 50 or 60 million, you know, the performance marketing engine was working really well. But at some point you understand that if you want to reach to 1 billion, actually, when we got to 50, we built a dashboard. We called the road to 1 billion. We built like a vertical TV in the office showing that we want to reach 1 billion by the year of 2023.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

I think at some point when we reached 50 or 60 million, you know, the performance marketing engine was working really well. But at some point you understand that if you want to reach to 1 billion, actually, when we got to 50, we built a dashboard. We called the road to 1 billion. We built like a vertical TV in the office showing that we want to reach 1 billion by the year of 2023.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We actually missed it by one year. It was like a vertical dashboard. And we said, we are here, 50 million. We need to get to 1 billion. And we put it for everybody to see in every office around the world.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We actually missed it by one year. It was like a vertical dashboard. And we said, we are here, 50 million. We need to get to 1 billion. And we put it for everybody to see in every office around the world.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We actually missed it by one year. It was like a vertical dashboard. And we said, we are here, 50 million. We need to get to 1 billion. And we put it for everybody to see in every office around the world.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

And I remember when we sat down, we said, we cannot do it just with the performance marketing engine, because when we ran the math, we had to invest so much money into performance marketing in 2022 or 2023. It didn't add up. So it was obvious to us that in order to scale to that magnitude, it's not enough to have a very efficient performance marketing engine.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

And I remember when we sat down, we said, we cannot do it just with the performance marketing engine, because when we ran the math, we had to invest so much money into performance marketing in 2022 or 2023. It didn't add up. So it was obvious to us that in order to scale to that magnitude, it's not enough to have a very efficient performance marketing engine.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

And I remember when we sat down, we said, we cannot do it just with the performance marketing engine, because when we ran the math, we had to invest so much money into performance marketing in 2022 or 2023. It didn't add up. So it was obvious to us that in order to scale to that magnitude, it's not enough to have a very efficient performance marketing engine.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We need to build a very robust sales team and to expand our customers because eventually when you reach 1 billion and you want to grow 30%, you have majority of revenue need to come from existing customers.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We need to build a very robust sales team and to expand our customers because eventually when you reach 1 billion and you want to grow 30%, you have majority of revenue need to come from existing customers.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

We need to build a very robust sales team and to expand our customers because eventually when you reach 1 billion and you want to grow 30%, you have majority of revenue need to come from existing customers.

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman

Yeah, something like that. A little bit less, but around that, yeah.