Eran Zinman

You know, if we go forward, we build our multi-product strategy. So basically what happened, maybe I'll give you some background before we talk about marketing around that. So basically people, we got everybody using Monday. And one thing that was super surprising for me is that a lot of people use Monday as a CRM.

You know, if we go forward, we build our multi-product strategy. So basically what happened, maybe I'll give you some background before we talk about marketing around that. So basically people, we got everybody using Monday. And one thing that was super surprising for me is that a lot of people use Monday as a CRM.

You know, if we go forward, we build our multi-product strategy. So basically what happened, maybe I'll give you some background before we talk about marketing around that. So basically people, we got everybody using Monday. And one thing that was super surprising for me is that a lot of people use Monday as a CRM.

And because it's so customizable, you can build your own boards, which is like kind of the equivalent of a table. And they build contacts, they build deals, they build dashboards, automation, like a full-fledged CRM. Like why? It takes so much effort to do that. And I'm not talking about a few hundreds or even a few thousands, tens of thousands of accounts. build CRM on top of Monday.

And because it's so customizable, you can build your own boards, which is like kind of the equivalent of a table. And they build contacts, they build deals, they build dashboards, automation, like a full-fledged CRM. Like why? It takes so much effort to do that. And I'm not talking about a few hundreds or even a few thousands, tens of thousands of accounts. build CRM on top of Monday.

And because it's so customizable, you can build your own boards, which is like kind of the equivalent of a table. And they build contacts, they build deals, they build dashboards, automation, like a full-fledged CRM. Like why? It takes so much effort to do that. And I'm not talking about a few hundreds or even a few thousands, tens of thousands of accounts. build CRM on top of Monday.

And the same goes for death. The same goes for service. Those products were not born out of thin air. They were born because customer demand. And when we interviewed people, like, why did you do it? Why did you go all that effort to build a full-fledged CRM where you could just buy off-the-shelf product? And they said, like, we want control. I have an idea what's the best CRM for me.

And the same goes for death. The same goes for service. Those products were not born out of thin air. They were born because customer demand. And when we interviewed people, like, why did you do it? Why did you go all that effort to build a full-fledged CRM where you could just buy off-the-shelf product? And they said, like, we want control. I have an idea what's the best CRM for me.

And the same goes for death. The same goes for service. Those products were not born out of thin air. They were born because customer demand. And when we interviewed people, like, why did you do it? Why did you go all that effort to build a full-fledged CRM where you could just buy off-the-shelf product? And they said, like, we want control. I have an idea what's the best CRM for me.

I don't want to use off-the-shelf product that's very rigid. It's built in a very specific way. And they told me like, you know, our only option basically was to go to Salesforce because it's enterprise ready. You can customize it. But the cost of doing that and the complexity of customizing that software, and Salesforce is just an example. I'm talking broadly about enterprise products.

I don't want to use off-the-shelf product that's very rigid. It's built in a very specific way. And they told me like, you know, our only option basically was to go to Salesforce because it's enterprise ready. You can customize it. But the cost of doing that and the complexity of customizing that software, and Salesforce is just an example. I'm talking broadly about enterprise products.

I don't want to use off-the-shelf product that's very rigid. It's built in a very specific way. And they told me like, you know, our only option basically was to go to Salesforce because it's enterprise ready. You can customize it. But the cost of doing that and the complexity of customizing that software, and Salesforce is just an example. I'm talking broadly about enterprise products.

They look for something different. And We gave them on one hand the freedom to build their most amazing CRM, but they've done it themselves. No third party vendor, no special IT team. They built themselves and they felt proud about that CRM. So eventually we said, look, let's build a CRM product. Let's

They look for something different. And We gave them on one hand the freedom to build their most amazing CRM, but they've done it themselves. No third party vendor, no special IT team. They built themselves and they felt proud about that CRM. So eventually we said, look, let's build a CRM product. Let's

They look for something different. And We gave them on one hand the freedom to build their most amazing CRM, but they've done it themselves. No third party vendor, no special IT team. They built themselves and they felt proud about that CRM. So eventually we said, look, let's build a CRM product. Let's

packaged the Monday platform into a full-fledged CRM and built like deep feature, you know, call recording, call analysis, email marketing. And we've done that. That strategy has been a huge success on multi-product strategy. You know, the CRM today is growing faster than what Monday did back in the days.

packaged the Monday platform into a full-fledged CRM and built like deep feature, you know, call recording, call analysis, email marketing. And we've done that. That strategy has been a huge success on multi-product strategy. You know, the CRM today is growing faster than what Monday did back in the days.

packaged the Monday platform into a full-fledged CRM and built like deep feature, you know, call recording, call analysis, email marketing. And we've done that. That strategy has been a huge success on multi-product strategy. You know, the CRM today is growing faster than what Monday did back in the days.

The last investor day last year, it was growing from almost zero to $25 million in one year.

The last investor day last year, it was growing from almost zero to $25 million in one year.