Eric Adler

But we're testing it out in that market.

And it's a really good proof point for us.

It's not too bad.

I can't give you our exact CAC.

But you know, we're sitting in the

I'll just say 25 to 35% of our overall price.

So what's cool about this space is that it's completely on top market, right?

There's 70 million single family homes out there, only about, including our competition, only about 25,000 of them have some sort of smart water monitoring system.

Our competition's gotten investment from companies like Moen, Belkins, Postal,

doing is they're actually going out running TV ads.

They're putting money into Amazon.

They're advertising online.

But what's beautiful about that is that customers are then becoming aware of this market.

We have to create market awareness.

And when they go search for this, they go on Amazon, type in smart water monitoring, let's say.

And Flume is the number one search that pops up.

We're leading the market on there.

So we can dump more money into it, but our competition also dumping money into this is helping to drive awareness in the market.

I'd actually say the first book I read right when we started out was The Mom Test.

So I think that was very helpful when we were going out and talking to customers.