Eric Berman

And I might've slipped that in that conversation during the interview process.

So it was good.

Good point.

Yeah.

So I think it worked out well.

And of course I was regurgitating all this content back to him.

And that never hurts either.

When you sort of tell him what his own stuff is.

So we headed off, and this is now 2001, and started working with Brian and started building that out with a team of about 14, 15 people and built up his online presence and learned a lot in that side of the industry.

It's different because...

You know, I think Gary's in a much better situation, obviously, because the guru himself understands how to do online marketing.

And that just means like he's constantly there doing stuff every second of the day.

Whereas Brian, it's kind of we have to force feed certain things to him and tell him what he needs to do.

And often oftentimes we're doing a lot of the stuff.

But it's it's a lot different when we're posting stuff on social media online.

versus him getting behind camera and just saying, hey, I'm here in Russia, and let me tell you about the Russian economy and how this relates to business, which we're still trying to do 15 years later with Brian, still trying to coach him on doing that.

And he's great, he's trying, but it's just not a habit.

So so, you know, good question.

So after after working with Brian for about 10 plus years, 10, 12 years, I started getting tapped on the shoulder by a lot of other gurus saying, hey, what you do for Brian, can you do for me?

And this is, you know, everybody wants to build up their own brand online.