Eric Boduch
👤 SpeakerAppearances Over Time
Podcast Appearances
Oh, there's a lot of money going into brand.
Sorry?
Brand.
Yeah, there's a lot of money going into brand.
And we started brand early.
There's great benefits to brand from a standpoint of like...
People start identifying you when they're thinking about the problem, and they reach out to you.
So it drives a lot of inbounds.
We bought a conference.
Bought a conference.
We branded a color.
That was something we did early.
Branded what?
Pink.
You know, everyone thought of Pendo in pink.
We'd get people going to conferences we weren't even at, and they were like, oh, we saw you at Nathan's conference because, you know, they saw some random dude wearing pink.
Thought it was us.
Like, we would literally get amounts from shows we weren't even at because they saw people in pink.
That's great.
No.