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Eric Boduch

๐Ÿ‘ค Speaker
278 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Okay.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

I wanted to do a venture studio and help people co-create companies from scratch.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

So, you know, jumped out to do that.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

24 and up.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

We've got four studio companies so far.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Three have raised external funding.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

So it's been great.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Yeah, well, I mean, in kind of a minute, like the whole world has changed, right?

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

You saw the numbers we were getting, like every dollar we were spending, we're getting $32 a pipeline.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

I'd be shocked if people are doing that today, especially through things like you can't do that in Google AdWords.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

I don't think anyone can do that in Google AdWords, right?

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

That marketplace has gotten expensive, right?

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

So the shift has really changed.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

It's a lot harder to drive pipeline and marketing.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

It's a lot harder, as probably everyone knows, to drive pipeline with outbound, with BDRs.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Social is taking over right now, like doing a lot of like social influencer, CEO is the influencer, that kind of stuff's working today.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

And if you're going to do it, I would jump on it today because at some point it probably will stop working just because everyone will be doing it.

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

And that's kind of the thing is like, how do you stay ahead of things?

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

How do you do creative things?

SaaS Interviews with CEOs, Startups, Founders
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

And what we're also seeing is because, you know, as we all know, money is a lot more expensive than it was a couple of years ago.