Eric Boggs

Yeah.

Yeah.

So we're looking at, that's like 8%.

Yeah.

It's actually 13.1, 13 month LTV is what we budgeted.

Yeah, I mean, our churn at Argyle was quite a bit lower than 8%.

But again, my experience is to plan for the worst, but know realistically you should be able to beat that over time.

Oh, The Hard Thing About Hard Things by Ben Horowitz.

I feel like I read that thing every three months and frequently just pick it up and read a chapter based on something that I'm dealing with.

Geez.

That's a tough question.

I'll give a shout out to one of my friends, someone that you should interview.

My friend Matt Williamson, he's the CEO of a company called Windsor Circle.

They're actually one floor above us in Durham.

He worked with me at Bronto and he's built a great business at Windsor Circle.

And man, he has seen the highs and he has seen the lows.

And he's someone that I hang out with quite a bit.

and i actually had a mini freak out uh a couple weeks ago and and it kind of pulled him aside to chat about and he just told me to quit being a whiny that's awesome i love it i love an intro that'd be great to interview him uh number three eric what's your favorite online tool like acuity scheduling oh geez my favorite online tool oh stripe man

It, uh, it is like made our business so much cleaner.

We were doing a lot of invoices, sort of like traditional services company type stuff, you know, as an agency, that's typically how you run your business.