Eric Frankel

Depending on how you want to look at it, if you do it the way Smartly does, we're doing 10 million bucks.

But a portion of that is cash in pocket.

A portion of that is media that goes through us that we get a percentage of.

We got to grow faster.

Minimum is 100% over the past several years.

We're reinventing how brands converse with past, current and

or prospective clients.

Instead of a generic one-size-fits-all, often static message, we help brands ideate, produce, deploy, optimize, and then provide reporting for hundreds of versions, thousands of versions, tens of thousands, or millions.

And instead of

a brand talking to you about dresses.

We're talking to you about your black T-shirt and my black T-shirt and the store, you know, a mile from your house where you can purchase it or click and shop now.

Yeah, except for that it doesn't necessarily have to be a name.

We're in the middle of doing P&G's first hyper-personalized campaign ever.

They typically make one commercial.

We've got 300,000 versions.

So we call out 224 cities, towns, and villages.

Um, we, uh, show people, we have demos who look like yourself.

So there's 20 year old women in the commercial 30, 40, 50, the same thing with men, people who have babies with babies.

We say it's Monday, Tuesday, Wednesday, Thursday, never been a better time to switch this product.

And then we remind you that your nearest store is either a target CVS or Walgreens.