Eric Frankel

Which of the 13 model Nissans over which of the 10 years they own?

So we're talking to you about your 2013 Rogue or Altima.

We know you're in Toronto.

We know you bought your car at Toronto Nissan.

And there are about eight different variables to get together.

There'd be six billion different versions.

And that one's done with voiceover graphics.

and various images of cars driving.

The answer is we use whatever the brand and their creative entity wants them to use.

So yes, we do have Olympic

athletes.

And we do have Lady Antebellum telling you why Oreos are great.

But then we also just have a card that comes up that says, Nathan, we hope you're not going to miss the big sale at blah, blah, blah.

And where the local retailer is, that's a mile from your house and so on and so forth.

So any and all creative, I'm auspices.

Um, we've done this for about 80, you know, fortune 500 brands all around the world, all different languages.

No, we're doing – last year we did a couple of million dollars up from about half of that the year before, up from about half of that the year before.

And the business has gone from a Nathan, get away from me, kid.

You bother me.

I don't want to hear anymore to a, hey, this sounds really interesting.