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Eric Franklin

๐Ÿ‘ค Speaker
145 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

We'll do close to 10 million with 20 plus clients.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Ready to take it to the top with you, Nathan.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Good to be back.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything that people have been doing for a while.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

But the latest twist is in the US, we're now doing this on 100 streaming channels.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So for not a great deal of money, you can test for $100,000.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

And rather than seeing that generic ad, we're now doing very specific ads.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So we can tell you where the local store is.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

We're calling out cities.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

We're telling you

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Uh, what, what movie theater can you see Elvis in and at what time and what's the address.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So rather than this, and what's happening is we're doubling revenue for these brands just by American software company.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Right.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So their ad can look like, believe it or not, just by calling out a city, town, or village at the beginning of the ad, people are so much more engaged.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So for example, it would say Santa Monica, Austin, Philadelphia.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

No, well, it can be anything anyone wants, and it wouldn't be lips being augmented, typically, because that technology is still a little fuzzy.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So it can be voiceover, it could be talent on air.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

So if they were shooting their next commercial, they might say, here are our 60 important cities, and we're actually going to have our spokesperson, Nathan, record 60 cities.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Oh, I see.

SaaS Interviews with CEOs, Startups, Founders
How To Run 1000 TV Commercials For your SaaS Without A Ton of Work

Yeah.

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