Eric Franklin
๐ค SpeakerAppearances Over Time
Podcast Appearances
We'll do close to 10 million with 20 plus clients.
Ready to take it to the top with you, Nathan.
Good to be back.
Well, we deploy to 26 channels, which are Facebook and Google and email and app and everything that people have been doing for a while.
But the latest twist is in the US, we're now doing this on 100 streaming channels.
So for not a great deal of money, you can test for $100,000.
And rather than seeing that generic ad, we're now doing very specific ads.
So we can tell you where the local store is.
We're calling out cities.
We're telling you
Uh, what, what movie theater can you see Elvis in and at what time and what's the address.
So rather than this, and what's happening is we're doubling revenue for these brands just by American software company.
Right.
So their ad can look like, believe it or not, just by calling out a city, town, or village at the beginning of the ad, people are so much more engaged.
So for example, it would say Santa Monica, Austin, Philadelphia.
No, well, it can be anything anyone wants, and it wouldn't be lips being augmented, typically, because that technology is still a little fuzzy.
So it can be voiceover, it could be talent on air.
So if they were shooting their next commercial, they might say, here are our 60 important cities, and we're actually going to have our spokesperson, Nathan, record 60 cities.
Oh, I see.
Yeah.