Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Eric Jason Martin

👤 Person
156 total appearances

Appearances Over Time

Podcast Appearances

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

You can't expect James Cameron to prompt an avatar scene, says Yo Plata, Metaphysics' chief innovation officer and the lead architect of the AI tools used in here. It's just not going to work. or with Bob Zemeckis or Steven Spielberg, if you've ever made a movie with one of these guys, you know that they will want to change every pixel if they can.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

You can't expect James Cameron to prompt an avatar scene, says Yo Plata, Metaphysics' chief innovation officer and the lead architect of the AI tools used in here. It's just not going to work. or with Bob Zemeckis or Steven Spielberg, if you've ever made a movie with one of these guys, you know that they will want to change every pixel if they can.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Rather than play wait and see and have AI thrust upon them in ways they couldn't control, Anthony and Joe Russo, the directors of the previous two Avengers movies for Marvel Studios, hired a machine learning scientist away from Apple to help guide how their production company, Agbo, would use it. There's a lot of ways that we are experimenting with AI right now, Anthony Russo told me.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Rather than play wait and see and have AI thrust upon them in ways they couldn't control, Anthony and Joe Russo, the directors of the previous two Avengers movies for Marvel Studios, hired a machine learning scientist away from Apple to help guide how their production company, Agbo, would use it. There's a lot of ways that we are experimenting with AI right now, Anthony Russo told me.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

We're not quite sure what's going to work and what's not going to work. But he is sure that AI will figure somehow into how he and his brother make the next two Avengers movies, both currently scheduled for 2026, even if it's only to help with brainstorming ideas and working through them faster. Over several months of talking to people around Hollywood about AI, I noticed a pattern.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

We're not quite sure what's going to work and what's not going to work. But he is sure that AI will figure somehow into how he and his brother make the next two Avengers movies, both currently scheduled for 2026, even if it's only to help with brainstorming ideas and working through them faster. Over several months of talking to people around Hollywood about AI, I noticed a pattern.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The people who knew the least about its potential uses in the filmmaking process feared it the most, and the people who understood it best, who had actually worked with it, harbored the most faith in the resilience of human creativity, as well as the most skepticism about generative AIs ever supplanting it. There was a broad consensus about the urgency of confronting its many potential misuses.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The people who knew the least about its potential uses in the filmmaking process feared it the most, and the people who understood it best, who had actually worked with it, harbored the most faith in the resilience of human creativity, as well as the most skepticism about generative AIs ever supplanting it. There was a broad consensus about the urgency of confronting its many potential misuses.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Tech companies skirting copyright laws and scraping proprietary content to train their machine learning models. Actors' likenesses being appropriated without their permission. Studios circumventing contractual terms designed to ensure that everything we see on screen gets written by an actual human being. I must have heard the phrase proper guardrails at least a dozen times.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Tech companies skirting copyright laws and scraping proprietary content to train their machine learning models. Actors' likenesses being appropriated without their permission. Studios circumventing contractual terms designed to ensure that everything we see on screen gets written by an actual human being. I must have heard the phrase proper guardrails at least a dozen times.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

But as the prolific Emmy-winning television director Paris Barclay, who has six episodes of multiple shows airing this fall alone, put it, that's what unions are for.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

But as the prolific Emmy-winning television director Paris Barclay, who has six episodes of multiple shows airing this fall alone, put it, that's what unions are for.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The twilight sun over the Aegean Sea behind Tom Hanks was so golden and incandescent and lit his profile with such cinematic flair that the composition was almost too perfect, as though it could only be the product of advanced machine learning and not, say, Zeus. One week after my visit to Metaphysic, I was once again staring into a camera, and Hanks was again staring back at me,

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The twilight sun over the Aegean Sea behind Tom Hanks was so golden and incandescent and lit his profile with such cinematic flair that the composition was almost too perfect, as though it could only be the product of advanced machine learning and not, say, Zeus. One week after my visit to Metaphysic, I was once again staring into a camera, and Hanks was again staring back at me,

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Only this time it was the real Tom Hanks, enjoying the last few days of a sailing trip in the Greek islands. He was tanned and relaxed in a dark open-collar polo, and unlike the last time I saw him, he looked like a man in his late 60s, with clear-frame glasses, tufts of short gray hair barely peeking over the top of his head, and a tight white beard.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Only this time it was the real Tom Hanks, enjoying the last few days of a sailing trip in the Greek islands. He was tanned and relaxed in a dark open-collar polo, and unlike the last time I saw him, he looked like a man in his late 60s, with clear-frame glasses, tufts of short gray hair barely peeking over the top of his head, and a tight white beard.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The nameplate at the bottom of his Zoom window read H-A-N-X. I asked Hanks if it gave him any pause making a movie so reliant on AI tools at a moment when so many of his colleagues in Hollywood were anxious about it. He rejected the premise and characterized the work on here as being in the grand tradition of Lon Chaney and monster movie magic.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The nameplate at the bottom of his Zoom window read H-A-N-X. I asked Hanks if it gave him any pause making a movie so reliant on AI tools at a moment when so many of his colleagues in Hollywood were anxious about it. He rejected the premise and characterized the work on here as being in the grand tradition of Lon Chaney and monster movie magic.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

This was not AI creating content out of whole cloth, he said. This is just a tool for cinema. That's all. No different than having better film stock or a more realistic rear-screen projection for somebody driving a car. For someone like Hanks, AI could enable him to take on roles for which he had long assumed he was too old.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

This was not AI creating content out of whole cloth, he said. This is just a tool for cinema. That's all. No different than having better film stock or a more realistic rear-screen projection for somebody driving a car. For someone like Hanks, AI could enable him to take on roles for which he had long assumed he was too old.