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Eric Jason Martin

👤 Person
156 total appearances

Appearances Over Time

Podcast Appearances

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Of course, Hollywood is very much in the business of generic and derivative stories, in which case why not completely outsource the hack work to AI? The Writers Guild of America's labor deal forbids that, though count on studios to use it for anything in the script development process that can save them money.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Of course, Hollywood is very much in the business of generic and derivative stories, in which case why not completely outsource the hack work to AI? The Writers Guild of America's labor deal forbids that, though count on studios to use it for anything in the script development process that can save them money.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

And some creative guilds are bound to be hit hard by the adoption of AI, especially in digital animation, with its battalions of entry-level artists who spend an entire year tweaking pixels on two minutes of film. Many of those people could be working in AI soon, and fortunately for them, AI firms are hiring.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

And some creative guilds are bound to be hit hard by the adoption of AI, especially in digital animation, with its battalions of entry-level artists who spend an entire year tweaking pixels on two minutes of film. Many of those people could be working in AI soon, and fortunately for them, AI firms are hiring.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

We need to double our size really quickly just to keep up with the demand, says Alejandro Lopez, the chief marketing officer at Metaphysic, which currently has about 120 employees working remotely in more than 20 countries. We are so behind.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

We need to double our size really quickly just to keep up with the demand, says Alejandro Lopez, the chief marketing officer at Metaphysic, which currently has about 120 employees working remotely in more than 20 countries. We are so behind.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

But as anxious as the guilds are, Hollywood's history with paradigm-shifting technology suggests that the folks on the studio side, the agentic side, have just as much to fear. We went from renting movies to streaming them, and it's not filmmakers that go away.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

But as anxious as the guilds are, Hollywood's history with paradigm-shifting technology suggests that the folks on the studio side, the agentic side, have just as much to fear. We went from renting movies to streaming them, and it's not filmmakers that go away.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Blockbuster goes away, says Bryn Mooser, a filmmaker and a co-founder of the streaming channel Documentary Plus, whose new company, Asteria, is an independent movie studio bidding to be the Pixar of AI. Or think about the switch from film to digital. Polaroid is the one that's got to figure it out. Kodak has to figure it out. Photographers are still there.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Blockbuster goes away, says Bryn Mooser, a filmmaker and a co-founder of the streaming channel Documentary Plus, whose new company, Asteria, is an independent movie studio bidding to be the Pixar of AI. Or think about the switch from film to digital. Polaroid is the one that's got to figure it out. Kodak has to figure it out. Photographers are still there.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Filmmaking is often described as the most collaborative art form, and metaphysic was just one among many creative contributors to the trickiest scenes of Hanks and Wright as young lovebirds in here. The actors performed in full period costume, not in green suits covered with ping-pong balls.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

Filmmaking is often described as the most collaborative art form, and metaphysic was just one among many creative contributors to the trickiest scenes of Hanks and Wright as young lovebirds in here. The actors performed in full period costume, not in green suits covered with ping-pong balls.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The makeup department taped back the loose skin around Hanks' neck and pulled up his droopy ears so Hanks' AI-generated young face would match Hanks' real-life old head. And, of course, they had award-winning actors to deliver all the lines. You still need the warmth of the human performance, Zemeckis told me.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The makeup department taped back the loose skin around Hanks' neck and pulled up his droopy ears so Hanks' AI-generated young face would match Hanks' real-life old head. And, of course, they had award-winning actors to deliver all the lines. You still need the warmth of the human performance, Zemeckis told me.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The illusion only works because my actors are using the tool just like they use their wardrobe, just like they'd use a bald skullcap. It was the future of Hollywood, and it looked uncannily like its past.

The Daily
The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’

The illusion only works because my actors are using the tool just like they use their wardrobe, just like they'd use a bald skullcap. It was the future of Hollywood, and it looked uncannily like its past.

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