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Eric Jorgensen

πŸ‘€ Speaker
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564 total appearances
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Podcast Appearances

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

Sure, yeah. So Scribe is the leading professional publisher. So it's kind of a new breed that basically does the opposite of what traditional publishing does. Our belief is that authors should have complete control over their book, their rights, their royalties, and all the final creative decisions.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

Sure, yeah. So Scribe is the leading professional publisher. So it's kind of a new breed that basically does the opposite of what traditional publishing does. Our belief is that authors should have complete control over their book, their rights, their royalties, and all the final creative decisions.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

A lot of people don't realize that when you enter the machine of traditional publishing, you actually give up all of your rights and all your creative decisions. You sort of become... You don't even own your IP anymore. You don't control your pricing. You don't control any of those things.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

A lot of people don't realize that when you enter the machine of traditional publishing, you actually give up all of your rights and all your creative decisions. You sort of become... You don't even own your IP anymore. You don't control your pricing. You don't control any of those things.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And that may have made sense 100, 150 years ago, but given where we are now with Amazon and print-on-demand and social media... it's so many authors having direct control of their own audience or direct connections with their own audience.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And that may have made sense 100, 150 years ago, but given where we are now with Amazon and print-on-demand and social media... it's so many authors having direct control of their own audience or direct connections with their own audience.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

What authors really want is control over their book and the full upside of their work that they've spent years in many cases, creating this, this community around. Um, so we help entrepreneurs, executives, creators, speakers, coaches, uh, for the most part, right, publish and market their books. Um, and our model is the opposite of, of what they, the sort of traditional publishers do.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

What authors really want is control over their book and the full upside of their work that they've spent years in many cases, creating this, this community around. Um, so we help entrepreneurs, executives, creators, speakers, coaches, uh, for the most part, right, publish and market their books. Um, and our model is the opposite of, of what they, the sort of traditional publishers do.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

We get paid for our work and our expertise a flat rate, and then authors make all the final creative decisions, keep 100% of their rights and royalties, and get to do whatever they want with their book forever.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

We get paid for our work and our expertise a flat rate, and then authors make all the final creative decisions, keep 100% of their rights and royalties, and get to do whatever they want with their book forever.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And it keeps books from getting trapped in that kind of netherworld of, oh, it didn't earn out your advance, you've been going out of print, and you don't really have control, but you can't buy your rights back. It's just this whole messy thing that a lot of people don't talk about. But

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And it keeps books from getting trapped in that kind of netherworld of, oh, it didn't earn out your advance, you've been going out of print, and you don't really have control, but you can't buy your rights back. It's just this whole messy thing that a lot of people don't talk about. But

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

this company was started maybe 10 years ago by, uh, Tucker, Tucker Max, um, and Zach Obron, who Tucker was an incredible author and Zach's an incredible operator. And they, they built this up into a great company. I mean, they really pioneered this category.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

this company was started maybe 10 years ago by, uh, Tucker, Tucker Max, um, and Zach Obron, who Tucker was an incredible author and Zach's an incredible operator. And they, they built this up into a great company. I mean, they really pioneered this category.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And I think especially 10 years ago, seeing where publishing was going and that this was the future of it, I think it was absolutely visionary. And, uh, about, uh, a couple of years ago, two, three years ago now, they stepped back and the person who took over that company did not run it at the standard that the founders did, sort of to put it lightly.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And I think especially 10 years ago, seeing where publishing was going and that this was the future of it, I think it was absolutely visionary. And, uh, about, uh, a couple of years ago, two, three years ago now, they stepped back and the person who took over that company did not run it at the standard that the founders did, sort of to put it lightly.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

Tucker's written a lot about this and there's some amazing, I mean, like nobody writes a business post-mortem like Tucker Max. He really writes about some of the journeys that the people involved go on in a way that I think is incredibly fascinating. It just makes for an interesting story. But I was an author who got caught up in sort of the the turbulent times that Scribe went through in 2023.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

Tucker's written a lot about this and there's some amazing, I mean, like nobody writes a business post-mortem like Tucker Max. He really writes about some of the journeys that the people involved go on in a way that I think is incredibly fascinating. It just makes for an interesting story. But I was an author who got caught up in sort of the the turbulent times that Scribe went through in 2023.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And I'm a huge believer in this company. I think this is the future of publishing. I published both of my books with them and I've been a fan of the company. And so when they went through hard times, I was like, oh man, I know people who buy companies. This is an interesting one. I love the team. I had a life-changing experience as a customer. Maybe I can help out.

Finding Peak w/ Ryan Hanley
Mastering Optimism: The Contrarian Lessons Naval, Elon, and Balaji Want You to Know | Eric Jorgenson

And I'm a huge believer in this company. I think this is the future of publishing. I published both of my books with them and I've been a fan of the company. And so when they went through hard times, I was like, oh man, I know people who buy companies. This is an interesting one. I love the team. I had a life-changing experience as a customer. Maybe I can help out.