Eric Jorgenson

Somebody said to him, if you're so smart, why aren't you happy?

And it's like, oh, I can apply my intelligence to this problem and I can break it down.

Desire is a contract you make with yourself to be unhappy until you get what you want.

If you can learn the discipline of having few desires carefully chosen, you spend a lot more time being content, being happy, not holding a strong burning desire that is like making you unhappy every minute until you've achieved something.

the three most addictive substances, these heroin, carbohydrates, and a monthly salary.

Like that push to get you out of the comfort zone.

Are you a risk taker?

Are you exposed?

Or are you kind of like a lamb in the paddock?

What I took from Naval building this book when I was like 30 is like, you grind and beat yourself up and have this brutal internal monologue all the way to like winning the game.

You have the same epiphany that you can have right now, which is that like,

Leverage is, to me, one of the most important things that Naval talks about.

If you don't understand leverage, a lot of things about the world and the outcomes that you see are not going to make sense.

And you're going to get bitter and confused and feel like it's unfair.

But it's actually just the normal workings of leverage.

And so as Naval explains it, there are many forms of leverage.

The modern forms of leverage are code, media, and capital.

Zero marginal cost and uncapped and accesses this sort of global marketplace.

And it's really unintuitive.

We're not