Eric Jorgenson

But that would be also including distribution, probably not per word.

Like what you want is for people who read this book, how much of the book is highlighted on Kindle?

Yeah.

Okay.

So that like biography miss, the tactic.

It's like almost like a version of writing fiction because in fiction you're trying to bring a character to life and in this you're trying to be that person briefly to try and condense down what would they want to say of their own words that they've already said.

What would their top 50,000 be out of this million and a half?

It's an interesting challenge with somebody who is as widely regarded and hated as Elon, because almost everything that everybody wants to talk about is not to do with the tactics and the principles and the purpose.

It's to do with the intention, it's to do with the drive, it's to do with the ethics and the scruples and... Almost every conversation I hear people have casually about Elon is them projecting their own opinion.

One of the most interesting ideas is the idiot index.

Everyone is arbitraging their profit off the top of this final thing that ends up coming down.

There's Rolls-Royce that make the engine, but before that, the turbine is milled in this place.

And before that, the raw materials are mined out of... Yeah.

I guess asking the question, why is this so expensive?

100%.

Becomes quite a powerful question.

Do you think, because when people think about Elon, when they talk about him, a lot of the time it is this, it's quite cantankerous, it's adversarial, there is this super aggression, the bias for action and the urgency.

All of this would make you think difficult to work for, hiring and firing.

Maybe there is a runway for each individual member of staff.

I reckon I can get...