Eric McNeil

So instead of having all these memberships, I'm like, I'm going to pay you.

You handle it.

And here's everything I'm trying to accomplish and get me to where I want to be.

Oh, dude, I just don't have that power.

And if I did, then like these companies sink and like I fail my investors, you know, or even like the Onyx house, the HQ.

Like if I could figure out all the automation side and then now all my members get a benefit from it, we all win.

Bro, you got to pull up.

It's everything.

It's taking over, man.

Like, you think, like, what we're building, you kind of think, like, Soho House meets, like, Equinox, right?

And just kind of, like, we have a little bit of the versatility.

You know, it's a performance social club.

You come in.

We have great brands around us, great partners around us.

We have, I mean, anything you can think of, you know?

We have...

This is the quality of the network, too.

We don't just want these memberships, right?

We want the right person elevating it.

So it's like we probably have 70 to 80 pro athletes in the network.