Eric Min

Partly because real drivers realize that this is a way to get a professional contract.

And so we took that model and created what we call Zwift Academy,

And we called out ladies all over the world last year to join this program.

1,200 ladies from around the world.

So it was just public relations, PR.

It was through various channels, media channels.

So 1,200 ladies from around the world signed up for this program.

And the three finalists, they had to go through a number of different tests and training programs, all on Zwift.

And they were being monitored by coaches, certified coaches.

We took three finalists, happened to be two Americans, one Dutch lady, to Mallorca, Spain, where they trained for 10 days with the professional team.

And the professional team would test these three riders and offer a professional contract to one of them.

And one of them is now a professional rider.

She was a former serious marathoner.

now a professional at the highest level and is now completing professional events.

So this is just an example of content that we invest in because it's aspirational.

And during this program, it's, you know, 1,200 ladies participated.

The vast majority of them know that they're not going to become a professional cyclist, but they want to be part of the journey because if you go through the journey, you will become a better athlete yourself.

You know, it's a balancing act.

But I'm not.

Because I think we're going after a very, very big opportunity.