Eric Oliver

So I have a real weakness.

I feel about ice cream the way that Frederick the Great felt about tall Prussian soldiers.

And sugar in particular just has me wrapped around its little crystalline finger.

And

I know sugar is bad for me.

I want to be healthy.

I see how it jangles my mood, but boy, I just crave it all the time.

I just love it, especially late at night.

And that's when the ice cream cravings really hit like a freight train.

And this is a lot of conflict for me.

Like here I am in this experience of me, yet I'm torn between this just deep craving for ice cream and a mind that knows that, you know...

Slim waist and chubby hubby just are not things that go together.

And so the big part of a lot of our self-processes are about negotiating these conflicts.

And that craving for ice cream is situated in some deep biological signals in our brains about what sugar rewards for us.

When we consume sugar, it's signaling to our brain, hey, this is a

A lot of calories.

This is a great thing for us to eat.

And if we were in the wild, we would just be all over it.

And in a way, refined sugar hijacks our brains.

And then we live in a consumeristic culture where we're just flooded in all of these things that hijack our neural systems.