Eric Ryan

Oh, so happy to be back, Guy.

Thank you for having me.

Yeah.

So I've moved much more into the venture investing space.

And I joined Greycroft.

We are launching a new $150 million dedicated consumer fund.

We just made our first two investments.

So I've officially made the move from entrepreneur to investor.

You know, it's like when you're an entrepreneur, as we're about to talk to several of them today, you very much feel like a quarterback and you get sacked over and over.

So to be on the sidelines and playing coach feels really good where you can say to somebody, get back in the game.

You got this.

So after years of getting sacked, I'm really enjoying starting to play coach.

Yeah, very much so.

And we work really closely with like Target as a retail partner.

And so I focus very much on identifying in any given category over the next three to five years, like what are going to be the big macro trends?

And then it's just pattern matching and going out and scouting and finding founders and entrepreneurs then who are kind of building into that.

Interesting.

Yeah, you know, I think it's a great time to be getting back into consumer.

That's why I love our timing of building this fund.

And what you said is exactly what happened.