Eric Schwartzel

And it was early in their relationship, And Jen Salke referred to Bond as, quote, content.

And it was early in their relationship, And Jen Salke referred to Bond as, quote, content.

And it was early in their relationship, And Jen Salke referred to Bond as, quote, content.

Art, storytelling, right, exactly. And this was a story that was almost recited like a fable by Barbara to other people as symbolic of the gulf between Amazon's approach and her approach, which is that Bond, this character who her family has shepherded and mythologized, is referred to by this sterile, transactional term of content, right?

Art, storytelling, right, exactly. And this was a story that was almost recited like a fable by Barbara to other people as symbolic of the gulf between Amazon's approach and her approach, which is that Bond, this character who her family has shepherded and mythologized, is referred to by this sterile, transactional term of content, right?

Art, storytelling, right, exactly. And this was a story that was almost recited like a fable by Barbara to other people as symbolic of the gulf between Amazon's approach and her approach, which is that Bond, this character who her family has shepherded and mythologized, is referred to by this sterile, transactional term of content, right?

I think it serves as this very harsh reminder to people in Hollywood that the shows and movies that they work so hard on are being treated as these assets to be shoved into the piping.

I think it serves as this very harsh reminder to people in Hollywood that the shows and movies that they work so hard on are being treated as these assets to be shoved into the piping.

I think it serves as this very harsh reminder to people in Hollywood that the shows and movies that they work so hard on are being treated as these assets to be shoved into the piping.

The Broccoli family feels as though one reason James Bond has had the longevity it has as a franchise is its scarcity. James Bond really only exists as theatrical movies that are released every few years and And so there is always been a reflexive skepticism toward anyone who wants to do anything more saturated than that.

The Broccoli family feels as though one reason James Bond has had the longevity it has as a franchise is its scarcity. James Bond really only exists as theatrical movies that are released every few years and And so there is always been a reflexive skepticism toward anyone who wants to do anything more saturated than that.

The Broccoli family feels as though one reason James Bond has had the longevity it has as a franchise is its scarcity. James Bond really only exists as theatrical movies that are released every few years and And so there is always been a reflexive skepticism toward anyone who wants to do anything more saturated than that.

I mean, there have been people who have approached them with so many ideas over the years for Bond TV shows. There was even a potential Bond casino that was floated at one point. And the response is always, you know, no, this has stayed special for a reason. And part of that reason is scarcity.

I mean, there have been people who have approached them with so many ideas over the years for Bond TV shows. There was even a potential Bond casino that was floated at one point. And the response is always, you know, no, this has stayed special for a reason. And part of that reason is scarcity.

I mean, there have been people who have approached them with so many ideas over the years for Bond TV shows. There was even a potential Bond casino that was floated at one point. And the response is always, you know, no, this has stayed special for a reason. And part of that reason is scarcity.

And so Barbara Broccoli has said many times that casting bond is often a gut decision. She's equated it to choosing a spouse. It's something you know. It's something you just, you don't sort of look to facts or figures to confirm. It's a gut instinct.

And so Barbara Broccoli has said many times that casting bond is often a gut decision. She's equated it to choosing a spouse. It's something you know. It's something you just, you don't sort of look to facts or figures to confirm. It's a gut instinct.

And so Barbara Broccoli has said many times that casting bond is often a gut decision. She's equated it to choosing a spouse. It's something you know. It's something you just, you don't sort of look to facts or figures to confirm. It's a gut instinct.

And some people I spoke to who worked at Amazon said the idea of casting such a giant role with an unknown actor with no track record is the kind of risk that a studio like Amazon isn't built to make.

And some people I spoke to who worked at Amazon said the idea of casting such a giant role with an unknown actor with no track record is the kind of risk that a studio like Amazon isn't built to make.