Eric Wei
speaker
78 appearances
1 recordings
1 series
first heard May 2025
last heard May 2025
Eric Wei’s voice in public audio — every appearance, attributed to the second.
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Appearances
Foot up or shut up. When I met you three years ago, you had just started on your creator journey. Since then, millions of followers.
The point of short form is one thing, which is to drive them to long form. Would you invest in content creators? Alex Hormozy might be the first creator billionaire, and he's built his business really differently from other YouTubers who might follow like MrBeast.
Today, Alex shares why most creators aren't a broken business model, the five ways to make money from content, and how to turn your social media into a real business. If you're a creator wanting to grow, listen to this pod for 21 secrets from Hormozy on how he did it. When I met you three years ago, you had just started on your creator journey.
Since then, millions of followers, over 250 million are writing for portfolio companies.
It's fascinating too, because what you've built, it's a private equity firm in a way, but most private equity firms add value by cutting and slashing operations. In a way, you're adding value because one, here's the business processes to run. The influence you've now built about talking about facial systems, now you've been able to
There's a tension in what you said. You became the face for faceless systems. Your premise was, I have these processes that work, 100 million offers, 100 million leads. You don't need Alex Ramosi to literally be doing this for you.
It's to empower you to do it. As you said- The business model of the creator is very different. Colin Samir talked about how there's an inverted pyramid where the creator is almost the chokehold, the gate point for everything because you need Taylor Swift to be there. Now you are an influencer. And so it's funny because you're like, well, I'm going to help you do a system where you don't need me.
But now people follow you for that. I think once upon a time, there's a conception of a creator as like the Casey Neistat auteur. Like, oh, hey, I make money to make content. Where I've started is on YouTube. And the advertising, the brand deals is what supports me. I think now you're seeing creators becoming entrepreneurs and content is just becoming how they market themselves.
Yes. For creators who want to fall in your footsteps, do you think you'd advise them to double down on the creative distribution side of what they do or to try and get better at the building business piece of what you do?
In 2024, you started working with school. Yeah. And so I think it's an interesting question using yourself as a case study. Number one, the product that you're associating with, it's not one that you like built it all nuts and bolts yourself. No. It was very much, here's an existing company. but I can grow it.
And so it kind of comes down for creators to question of, hey, like, do you really want to lean into being an entrepreneur and do it yourself? Or do you just want to do a brand deal?
No one knows better than you do.
It's the brand value.
Now you've got me on board.
Interesting. So for your POV, if you've successfully built the media side of your business, like that's a win. But the upside, according to your degrees of control, it's very limited. And as you mentioned, I was trying to think of people who I think have built these successful media empires. So there have been many who failed like BuzzFeed. That's a great example. Many, many have failed.
We're going to reinvent the game. It's like, well, you're just doing a newspaper state. I'll be on a new medium, the internet. There are some creators who have succeeded in building- Or tabloids. Yeah, exactly, tabloids, right? Yeah, daily mail. And there are some creators who've gone, they've taken steps in this direction where they've almost scaled their content.
So one that comes to mind, Linus Tech Tips is a very good example, where Linus Tech Tips started with just Linus, and over the time, he's brought in other creators to be on his channel instead of himself. And then you also have creators like, I think MKBHD is a great example too. MKBHD, I still think of as primarily as a media business. He doesn't do that much with products.
And well, he actually tried one, a wallpaper app that got a lot of backlash, which I, you know, if I were MKBG, I feel like I would be like, yeah, I know. You know what? I'll just stay and do content over here because whenever I sort of go over there, people get mad at me. Now, it sounds like you're saying, though, from your POV.
Of course, I'm thinking of liver king because the whole premise was his gains came from his diet, not from other things. A hundred percent. If you've been honest, I think it would be fine. I think, yeah.
Yeah, fine. Maybe not fine.
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