How to Survive Creator Burnout and Still Scale (Karat Reshare) | Ep 859
episodePreviously titled “How to Survive Creator Burnout and Still Scale (Karat Reshare) | Ep 888” — renamed by the publisher on Aug 2, 2026
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What is the main topic of this episode?
Welcome back to the game. This is a guest spot on Eric Way's podcast. He's the founder of Carrot, which is a very large company that helps creators get credit cards. Kind of interesting business model. But this is a super, super business podcast. So I would say this is probably on the more advanced side. But we talk about, obviously, a little bit on the creator side of how they can build big businesses, what I look at when I invest in companies, and my philosophy around content as our competitive advantage in the private equity space. Enjoy.
Foot up or shut up. When I met you three years ago, you had just started on your creator journey. Since then, millions of followers.
The reason people followed me was because the systems were good. And so because the systems were good, they didn't need me for the systems to work. When I look at creators in the space who've successfully executed on this, it's actually very minimal. I actually think creators are horrendously bad at picking products. Your constraint is not that you're a 97 out of 100 on content. It's that you're a 0 out of 100 on monetization. That's a powerful concept right there. I think that when people promote anything, they get backlash because anything that you give me that is not free, you die. You're saying that people have followers, but they don't have influence.
The point of short form is one thing, which is to drive them to long form. Would you invest in content creators? Alex Hormozy might be the first creator billionaire, and he's built his business really differently from other YouTubers who might follow like MrBeast. Today, Alex shares why most creators aren't a broken business model, the five ways to make money from content, and how to turn your social media into a real business. If you're a creator wanting to grow, listen to this pod for 21 secrets from Hormozy on how he did it. When I met you three years ago, you had just started on your creator journey. Since then, millions of followers, over 250 million are writing for portfolio companies.
Is this where you wanted to be? I don't consider myself a traditional creator. I had businesses and had businesses outside of this that aren't my face in anything. But I saw just the monster amount of impressions that social media was getting and giving away for free. And I was like, this is the most insane thing I've ever seen. And to this day, I still think it's crazy that we can get 100 million, a billion impressions, a quarter for free. I think about creators in two buckets. I think there are the words guys. And then there are the video guys and then the crossovers audio. Then I'm a little bit of both. I started making YouTube videos and I wrote a book basically about the same time. And then the book kind of took on its own, you know, growth path. And then the videos also did too. The nature of how I've done things is that I'm all about business process and system. The reason people followed me was because the systems were good. And so because the systems were good, they didn't need me for the systems to work. Whereas many businesses... don't have that.
And a lot of people follow the creator for other reasons that are not that, that are less duplicable.
It's fascinating too, because what you've built, it's a private equity firm in a way, but most private equity firms add value by cutting and slashing operations. In a way, you're adding value because one, here's the business processes to run. The influence you've now built about talking about facial systems, now you've been able to
bring in your face to increase it so yeah and i think what you said at the very beginning which is that like entrepreneurs are realizing just the amount of attention that's here and this is just a way to advertise your business i mean that was the that was the entire thesis bond acquisition.com was i'm a big fan of something old and something new so like something old private equity with something new social media and like how do we how do we bridge that how do we how do we merge that now because there's been old school i mean or buffett's an influencer
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Chapters
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