Erin Berry

I'd only run a service business.

So I was really looking for that challenge of how to get a VC to buy into your idea and scale a product team.

Uh, so it became the natural option, but yeah, at the time it was scary to have both of us taking no salaries, but I do some paid speaking and other things on the side.

And luckily Nathan, we were able to start paying ourselves earlier than in 2020.

Thank you.

We raised it right smack dab in the middle of COVID.

And it was quite a roller coaster because we actually had a signed term sheet on February 27th.

And then a couple of short weeks later, the world went crazy.

And our investor raises from high net worth individuals into special purpose vehicles.

So it's not a traditional fund model.

So there was a couple of weeks there where we thought there's no way this is going through because all of these high net worths are

their liquidity is being compromised.

And really at the same time that that investment was jeopardized, we saw our sales and traffic go through the roof because unfortunately the pandemic made people think about their own mortality and contemplate and prioritize emergency planning.

So it just so happened that we were able to say, hey, look, we are actually a pandemic-proof business and a business that has actually seen our numbers go up.

And so they were able to rally the investors and we closed in the end of May.

1.1 million Canadian, which I think is like $4 US.

I think it's probably around 800K.

Exactly.

No, we did it as a price round with a post-money valuation of $6 million.

We had done some convertible debt earlier on from mostly Shopify executives.