Erin Berry

And so we've long known that PR, content marketing, and methodical SEO is going to be the way that we win.

And the other big user acquisition channel for us is partnerships.

So being able to target people through new mom groups or mortgage brokers, financial advisors, anyone who's already having the conversation with folks around those major life moments that tend to be inflection points to create your will.

Some of them are Facebook groups, but the more official ones would be, you know, Parent Life Network is a big one in Canada that new moms are a part of, but even just other kind of fintechs.

So we're partnered up with Wealthsimple and some of the other folks who are offering investing saving tools.

And then the B2B community is big.

So financial advisors, insurance brokers, mortgage brokers, et cetera.

So that I am not going to disclose because I know our competitors are always watching, but I can say that it was about, um, we've seen like a four to five increase a year over a year.

So it's definitely gone up a lot.

Yes, we've broken a million dollar run.

I think to answer your question, I don't know that we can get up to a $10 million runway rate with the only the current existing product because it is a bit of a lower price product.

But as we start to look at things with more lucrative price points like

estate administration tools, insurance, things like that, I absolutely think that those one-time transactions could get us up to that run rate or that the commission could be on the B2B side.

So for example, launching a version of Willful where a financial advisor could pay a monthly fee to offer it to their clients.

And so the recurring actually comes from the B2B side of the business.

I don't know.

I mean, I think Cody and I are very close.

We're partnered with them and we do a lot of work together.

And I definitely would not say that we're making more revenue than them.

I don't know that for sure.