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Erin Chase

๐Ÿ‘ค Speaker
276 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

Apparently, yes.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

Tell us that story.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

We pitched them for four years to get on.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

What?

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

How'd you pitch them?

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

Different ideas.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

And actually it was, what was it?

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

I'm not going to tell you.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

Persistence.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

And actually what ended up,

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

Landing me the gig, and even though we didn't even do this, was the fact that my 20 meals for $150 went viral a third time.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

A different version.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

I actually have created 10 versions of this meal plan now.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

So the fourth version of the meal plan went viral again.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

And when we pitched her that and we said, this has been shared a million times on my website, plus another...

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

12 million reach through Facebook, like that's attention grabbing.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

If that's resonating with people, that's the kind of content that Today Show needs and wants because that's going to resonate with their audience, right?

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

So I positioned it just that way.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

Your audience needs this.

SaaS Interviews with CEOs, Startups, Founders
EP 100: Couldn't Afford Groceries '08, Now Mom Makes $200k/year

And I can tell you that they do because it's already happening.