Erin McGoff

Jefferson, thank you so much for having me. It's so great to get to talk in person after exchanging so many DMs.

Jefferson, thank you so much for having me. It's so great to get to talk in person after exchanging so many DMs.

Jefferson, thank you so much for having me. It's so great to get to talk in person after exchanging so many DMs.

Oh my gosh, congratulations to you. Your book is fantastic. It's on my bookshelf. And I have to say real quick, my mom is your biggest fan ever. And she loves your content so much. So shout out to mom.

Oh my gosh, congratulations to you. Your book is fantastic. It's on my bookshelf. And I have to say real quick, my mom is your biggest fan ever. And she loves your content so much. So shout out to mom.

Oh my gosh, congratulations to you. Your book is fantastic. It's on my bookshelf. And I have to say real quick, my mom is your biggest fan ever. And she loves your content so much. So shout out to mom.

Claire. She's the one from Texas from the Panhandle.

Claire. She's the one from Texas from the Panhandle.

Claire. She's the one from Texas from the Panhandle.

Oh, so important. The way that you communicate with yourself is the most important person you will ever communicate with is yourself. I always say like my key to confidence is just being your own best friend, you know, talking to yourself the way that you would talk to a best friend. So, you know, if I look in the mirror and I hear that thought of, oh, I don't look very good today.

Oh, so important. The way that you communicate with yourself is the most important person you will ever communicate with is yourself. I always say like my key to confidence is just being your own best friend, you know, talking to yourself the way that you would talk to a best friend. So, you know, if I look in the mirror and I hear that thought of, oh, I don't look very good today.

Oh, so important. The way that you communicate with yourself is the most important person you will ever communicate with is yourself. I always say like my key to confidence is just being your own best friend, you know, talking to yourself the way that you would talk to a best friend. So, you know, if I look in the mirror and I hear that thought of, oh, I don't look very good today.

I imagine if my friend was saying that and what I would say to her and I'd be like, you're ridiculous. Like, it's OK. Just go take a shower. You know, so I like to keep it real with myself, but also give myself so much empathy and compassion because we're oftentimes our worst critics. So be your own best friend. I'm my own best friend.

I imagine if my friend was saying that and what I would say to her and I'd be like, you're ridiculous. Like, it's OK. Just go take a shower. You know, so I like to keep it real with myself, but also give myself so much empathy and compassion because we're oftentimes our worst critics. So be your own best friend. I'm my own best friend.

I imagine if my friend was saying that and what I would say to her and I'd be like, you're ridiculous. Like, it's OK. Just go take a shower. You know, so I like to keep it real with myself, but also give myself so much empathy and compassion because we're oftentimes our worst critics. So be your own best friend. I'm my own best friend.

Yeah, I probably sound a little bit crazy. But yeah, I mean, after a while, it just became a habit. Like, you look in the mirror or, you know, you hear those critical thoughts of yourself where, oh, I sounded bad in that meeting. Oh, those people didn't like me. And then you just respond to yourself and you're like... those people probably liked you.

Yeah, I probably sound a little bit crazy. But yeah, I mean, after a while, it just became a habit. Like, you look in the mirror or, you know, you hear those critical thoughts of yourself where, oh, I sounded bad in that meeting. Oh, those people didn't like me. And then you just respond to yourself and you're like... those people probably liked you.

Yeah, I probably sound a little bit crazy. But yeah, I mean, after a while, it just became a habit. Like, you look in the mirror or, you know, you hear those critical thoughts of yourself where, oh, I sounded bad in that meeting. Oh, those people didn't like me. And then you just respond to yourself and you're like... those people probably liked you.

There's no indicator that they didn't like you. And then after a while, that just becomes one singular voice. I know it sounds kind of split personality-ish, but I truly, I noticed it the other day. I'm like, wow, I'm actually really kind to myself. I keep it real. You can't just be worshiping yourself all the time.

There's no indicator that they didn't like you. And then after a while, that just becomes one singular voice. I know it sounds kind of split personality-ish, but I truly, I noticed it the other day. I'm like, wow, I'm actually really kind to myself. I keep it real. You can't just be worshiping yourself all the time.