Eris Zuckerman

That's good. This person you mentioned who bought the OG Ergodox EZ back in the Kickstarter day, I guess, or the Indiegogo days. Sorry, I used Kickstarter because it's like Xerox, you know? Is it a Xerox? Is it a copy? I don't know.

That's good. This person you mentioned who bought the OG Ergodox EZ back in the Kickstarter day, I guess, or the Indiegogo days. Sorry, I used Kickstarter because it's like Xerox, you know? Is it a Xerox? Is it a copy? I don't know.

This person or that kind of person, that persona, let's just say, when it comes to a business, when you look at that kind of person who's purchased nine years ago or the oldest of purchases, how much money do you make off of that person? Do they come back and rebuy anything because you have this sustainable, which I totally agree with. I'm just wondering how that hits the bottom line.

This person or that kind of person, that persona, let's just say, when it comes to a business, when you look at that kind of person who's purchased nine years ago or the oldest of purchases, how much money do you make off of that person? Do they come back and rebuy anything because you have this sustainable, which I totally agree with. I'm just wondering how that hits the bottom line.

And I know that you're optimizing for that sustainability and longevity there. But realistically, a customer who is that old or that length of a customer and they buy the thing one time way back, how do you make more money off of them? How do you kind of vertically grow within one customer? Is it referrals? Is it recommendations? Is it happiness?

And I know that you're optimizing for that sustainability and longevity there. But realistically, a customer who is that old or that length of a customer and they buy the thing one time way back, how do you make more money off of them? How do you kind of vertically grow within one customer? Is it referrals? Is it recommendations? Is it happiness?

And they're doing a talk at a conference and they're showing up their keyboard and it's like it's infectious because they meet people and they're an influencer, just whatever. How does that work?

And they're doing a talk at a conference and they're showing up their keyboard and it's like it's infectious because they meet people and they're an influencer, just whatever. How does that work?

I noticed on your homepage for ergodocs-easy.com, a couple scrolls down, Linus Tech Tips. Watch the full review. How did this come about? You said you don't work with influencers. Was this natural?

I noticed on your homepage for ergodocs-easy.com, a couple scrolls down, Linus Tech Tips. Watch the full review. How did this come about? You said you don't work with influencers. Was this natural?

Is that right? Because they said, we finally are reviewing this thing. You know, like it's been a wait. They just emailed you and like, hey, give us one and we'll review it.

Is that right? Because they said, we finally are reviewing this thing. You know, like it's been a wait. They just emailed you and like, hey, give us one and we'll review it.

I don't often read the comments, but on this same post, we'll link it up in the show notes because it's linked from your homepage as well. But you might like this comment. It's kind of funny. We'll see how it goes. Jake Jake Boom five years ago says, I feel like if I invested in this keyboard, my life would inevitably spiral out of control. There's a twist. I promise.

I don't often read the comments, but on this same post, we'll link it up in the show notes because it's linked from your homepage as well. But you might like this comment. It's kind of funny. We'll see how it goes. Jake Jake Boom five years ago says, I feel like if I invested in this keyboard, my life would inevitably spiral out of control. There's a twist. I promise.

I'd fall into a vicious chase of ergonomic custom keyboard perfection. Six months later, I'd be under a bridge somewhere frantically swapping key switches to scratch that itch I'll never quite be able to reach. Wow. How does that resonate with you?

I'd fall into a vicious chase of ergonomic custom keyboard perfection. Six months later, I'd be under a bridge somewhere frantically swapping key switches to scratch that itch I'll never quite be able to reach. Wow. How does that resonate with you?

I almost feel like I need one of these, Jared.

I almost feel like I need one of these, Jared.

Yeah, my setup is interesting. So I have trackpad, like normal, way over here on the left. Wireless. Wireless. Keyboard, also wireless, right here in the center. And then a Wacom, what is this? An Intuos Pro.

Yeah, my setup is interesting. So I have trackpad, like normal, way over here on the left. Wireless. Wireless. Keyboard, also wireless, right here in the center. And then a Wacom, what is this? An Intuos Pro.