Esther Zuckerman

I mean, for the first 60, 70 years of cinema, a wild percentage of the greatest movies ever made could be classified as rom-coms.

And it's really when they start to nail the formula down to the wall in the 80s.

And then kind of 90s, Touchstone just fucking goes like, here it is.

It's math.

And even the middling ones are fun to watch now.

But it does feel like, you know, it's like what fucking happens to Marvel where people go like, oh my God, I get it.

I know what's going to happen.

I've seen 20 of these.

They never change.

about is that it used to be like these have to be high thread count movies like people want to see movie stars looking incredible yeah you know they want to see yeah this is how the huge problem with materialists nice homes and outfits you think that's a huge problem with material i think every actor is so wrong for it and then is styled wrong is like just like they're not locked into whatever character she wants like that that's the biggest thing with that yes yeah i disagree on that

That is the point.

Go ahead, Esther.

Yes.

Sure.

And the Netflix schlock is ripping off the Hallmark schlock.

The Hallmark schlock.

That's the problem with the Hallmark and the Netflix stuff is people go, oh, if they'll watch it and we put $2 into the budget and it stars Joe Fuck and Alice who gives a shit, then no one fucking matters.

I also think you're right that it's one of those genres that...

In the 90s and the 2000s, where it was financially very, very lucrative, it was never treated with a lot of respect by the industry itself.

It was like, this is one of those things we have to fucking make.