Eugene Levin

Yeah, last couple quarters, I think if you look at year over year, we just showed phenomenal year over year improvement in profitability.

And that's, again, because we know how to spend money efficiently.

So earlier in 2020,

2023 and late 22, we reallocated a lot of capital from paid marketing to organic marketing.

And organic marketing works different.

With paid, you kind of spend money and you get results right away.

And with organic, you spend money upfront and then you see results a little bit later.

It's kind of like renting versus building a house.

Paid media is like renting.

You pay.

You get results.

You stop paying.

They kick you out.

You have nothing.

And then with building house, it takes time to get a foundation right.

But once you get it, it's just yours.

And you keep getting the benefit of having the asset.

So that's another reason why we were able to improve profitability and marketing efficiency so fast.