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Eugene Levin

๐Ÿ‘ค Speaker
238 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

how to sort of convince people to invite their colleagues to work together, because we have so much functionality that different teams in the marketing division can use products all together.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And then the third axis is we have certain products, like our local listings product, that are not for everyone.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So it doesn't make sense to put them on kind of main plan, core plan.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

But it makes sense to sell them as an add-on.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So we design portfolio of add-ons.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And then we give this information to our R&D teams, and we have a lot of R&D teams, and they independently kind of drive strategy in all of those kind of three directions.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Actually, all those three acts is roughly third.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

It was fantastic.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Once in a lifetime experience.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Highly recommend to everyone who can do that.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

For me, it was like- Thank you for the big takeaway, Eugene.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

We always want to have really good relationships with people, especially with Rand.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

He's actually a customer.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Uh, growth was not there.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

So for us, it would have been very dilutive.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And, you know, we went public, right?

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

But we're not a large cap company.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And, you know, depending on the day, we're, let's say, around small cap.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

And maybe sometimes we touch, you know, mid cap.

SaaS Interviews with CEOs, Startups, Founders
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

But the problem with, you know, small cap is that if you're a small cap, you have to be growth.