Eugene Levin

And...

For me, I was the happiest man in the world because I did it for me.

20%, whatever, markets go up and down, but we did it.

How many people were on your stock exchange rang the bell?

It's a very, very small club of executives, and I was just so privileged to be part of that.

And I felt phenomenal.

But I think, like I said, if you're a founder and that happens, probably not nice.

But also, you know, a couple months later, we were trading way above IPO price.

Everyone forgot about this.

So in 2020, you kind of... Sorry, 2022.

Oh, yeah, 2022.

Yeah.

You kind of have to sort of what people... Sometimes people say is hide inside your existing user base.

So we kept acquiring a lot of new customers, but our focus in 22 was on kind of... Especially towards the end of the year.

Mm-hmm.

to really start focusing on existing relationships, happy customers that we already have, and offering them additional products in our portfolio that they haven't used before.

Because we felt our portfolio matured enough, and we started pushing those kind of attach rates across our loyal customers, especially those customers who are both loyal and sizable companies, let's say over 50 employees.

Oh, no, that's just ecosystem.

I think that's kind of like complementary companies.

Unfortunately, most of them are much bigger than SEMrush.