Eva Zavitsanou

is not from beef.

But please allow me to explain it better using the example of olive oil, as my country is producing a lot of tons of olive oil per year.

But it's the same thing as the honey adulteration.

So it's very simple.

someone will produce olive oil and he will sell olive oil for, let's say, 20 euros.

Well, it's better, let's say, if we adulterate the olive oil with sunflower oil, because the producer will have more profit and more benefits from that.

So it's a fraud.

But it's very difficult for the consumer to spot, isn't it, Eva?

I mean, we are almost powerless here.

Exactly.

It's very difficult.

And for example, me as a consumer, it's very difficult to understand which product is, let's say, the wrong one.

But OK, we can understand that from the price.

If you go to the supermarket and you see honey, for example, and you see that the honey costs one euro and another one costs 15 euros.

the consumer has to think why the first product is so much cheaper than the second one from the moment that we're talking about honey so this is a first sign how to

start thinking as consumer so but you use that sorry to interrupt you eva but you use the example of the olive oil in your country which is sold at the higher price but it is adulterated so in some cases we are buying what we think is a very high quality product but it's not it's not yeah yeah and that's why uh we're here the european food food community of practice

because we are trying to build a community.

Our consortium is a diverse group of stakeholders, scientists, regulators, large and small-sized industries, and we are all working and trying to build a community

We are all consumers, of course, and we try to send the message to everyone that please be aware.

We are talking about health issues.