Evan Bernstein

You know your T-Rex.

I saw this over at Futurism, but a lot of other places picked up this particular news item.

Their headline read, scientists say a $600,000 lab-grown T-Rex leather handbag is actually something laughable.

All right, good.

So at least they're, you know, understanding the assignment here.

In other words, questioning it pretty much right out of the gate.

What the heck is T-Rex leather?

A good example of what I would say is, you know, there's some interesting science ideas here, but they're wrapped in a very charitable way, I'll say, with an aggressive and clever marketing campaign.

So this project is the brainchild of a company called VML.

They're a creative marketing firm.

But along with the organoid company, Lab Grown Leather Limited, and a fashion label named FN Levee, which is a company in Poland, apparently fashion designers.

And here's their news release.

World's first T-Rex leather product unveiled.

A luxury handbag designed by FN Leve, the designer.

This is right from their news release.

Prehistoric meets high fashion as the world's first product made from T-Rex leather, trademark.

A one-of-a-kind luxury handbag debuts alongside a colossal T-Rex statue.

In a world first that sounds more Jurassic Park than luxury fashion, scientists, creatives, and designers have come together to create the world's first product made from lab-grown T-Rex leather, a handbag designed to showcase the material's potential.

Engineered using reconstructed dinosaur collagen and brought to life without harming a single animal,

T-Rex leather makes its first public debut in Amsterdam this April, and it did last April, where the handbag was displayed beside a full-sized T-Rex statue, marking the moment prehistoric biology meets future-facing couture.