Evan Spiegel
๐ค SpeakerAppearances Over Time
Podcast Appearances
But I do like that people are thinking about doing work really differently.
I think that's imperative at this moment of time.
The rate of change is extraordinary.
Look, I do think designers feel vindicated in a lot of ways, right?
You know, a lot of designers had parents who were saying, why aren't you studying computer science?
You know, what are you going to do with this skill set, drawing things?
You know, this doesn't make any sense.
And I think today, you know, a lot of our designers are now shipping code, which is extraordinary, right?
And that's a really big and really meaningful change.
in terms of the way that the design works here at Snap and the way the creative process works.
And so I think removing friction from the creative process and being able to go from idea to impact at the scale of almost a billion people using Snapchat is really empowering and exciting for designers who feel like these tools maybe level the playing field to some extent for creative people.
Well, I think for us, design actually has always operated as like a bottleneck at the company, which is incredibly important, right?
It's intentional that things need to be approved by design to ship.
And sometimes that really annoys people, you know, and it does slow down the shipping process.
Sometimes it means that if you don't know how to work well with design or get your ideas in front of design that like,
some really innovative or cool new thing developed by, you know, a PM or developed by an engineer maybe doesn't get shipped as fast as it should.
But that bottleneck is really, really important because that's what results in a cohesive customer experience.
And I think, you know, I think you can see when an app has been built by, you know, teams who are responsible for different, you know, pages of the app, right, or different parts of the experience, but there isn't really like a cohesive through line.
And I think, you know, for us at Snap, you know, having design really actually be that bottleneck in terms of
helping to, you know, manage what we're shipping and, you know, what it looks like and how it all works together, I think is really important.