Fareed Mosavat

Most founders think product market fit is something you feel.

Raoul Vora tried to turn it into a system.

Before founding Superhuman, Raoul built Reportive, one of the earliest successful Gmail plugins.

But with Superhuman, he approached the problem differently.

Instead of chasing growth immediately, he spent years refining the product, onboarding users manually, charging premium pricing from day one, and obsessing over every interaction.

The result was not just a productivity app, but a product that developed a kind of cult following inside Silicon Valley.

In this conversation, Raoul breaks down the frameworks behind that process, from game design principles and onboarding psychology to the product market fit engine that helps superhuman grow.

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