Felicity Valance

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Hi, I'm Felicity. I'm the Director of Digital Marketing for Penguin Young Readers at Penguin Random House.

Hi, I'm Felicity. I'm the Director of Digital Marketing for Penguin Young Readers at Penguin Random House.

Hi, I'm Felicity. I'm the Director of Digital Marketing for Penguin Young Readers at Penguin Random House.

So obviously the algorithm when we talk about TikTok is the more you scroll and engage with certain pieces of content, the more it will feed you that content, whether it's creators that you follow or things that you save. TikTok will then say, oh, this person likes this. We'll give them more of that.

So obviously the algorithm when we talk about TikTok is the more you scroll and engage with certain pieces of content, the more it will feed you that content, whether it's creators that you follow or things that you save. TikTok will then say, oh, this person likes this. We'll give them more of that.

So obviously the algorithm when we talk about TikTok is the more you scroll and engage with certain pieces of content, the more it will feed you that content, whether it's creators that you follow or things that you save. TikTok will then say, oh, this person likes this. We'll give them more of that.

In the past, correct. Yeah, it used to be either chronologically or just like who had the most clicks and engagement, who had the most views. That's what you were being served.

In the past, correct. Yeah, it used to be either chronologically or just like who had the most clicks and engagement, who had the most views. That's what you were being served.

In the past, correct. Yeah, it used to be either chronologically or just like who had the most clicks and engagement, who had the most views. That's what you were being served.

So I think there's a lot of listening to readers that TikTok has really amplified. We're able to sort of see trends emerge. You know, romanticism isn't a word that we all talked about three years ago. So seeing romanticism come out of places like TikTok, publishers and editors were able to sort of say, right, what could I acquire that suits this?

So I think there's a lot of listening to readers that TikTok has really amplified. We're able to sort of see trends emerge. You know, romanticism isn't a word that we all talked about three years ago. So seeing romanticism come out of places like TikTok, publishers and editors were able to sort of say, right, what could I acquire that suits this?

So I think there's a lot of listening to readers that TikTok has really amplified. We're able to sort of see trends emerge. You know, romanticism isn't a word that we all talked about three years ago. So seeing romanticism come out of places like TikTok, publishers and editors were able to sort of say, right, what could I acquire that suits this?

Our sales team were able to say, what do we have that already exists on our list that could suit this reader's interests?

Our sales team were able to say, what do we have that already exists on our list that could suit this reader's interests?

Our sales team were able to say, what do we have that already exists on our list that could suit this reader's interests?

we are aware of books from our backlist that the read itself really speaks to what the reader's interested in, but maybe it doesn't look right amongst what's on the shelves right now. And so is there an opportunity for a reader to rediscover that if it had the new jacket? But also I think it's more a case of new readers discovering it.

we are aware of books from our backlist that the read itself really speaks to what the reader's interested in, but maybe it doesn't look right amongst what's on the shelves right now. And so is there an opportunity for a reader to rediscover that if it had the new jacket? But also I think it's more a case of new readers discovering it.