Finn Kelly

Brilliant.

So We Love Numbers is what we call smart bookkeeping plus advice for entrepreneurs.

We're all about helping entrepreneurs get to know their numbers and use them to make better decisions on how to reach their goals quicker.

How we make money is we charge a monthly membership fee for ensuring that all your bookkeeping is done and you're getting the best insights out of your business.

Okay.

And so what do you charge for that?

So we have four different packages ranging from $3.95 to $16.95 a month.

And then we have some add-ons for payroll and a finance team.

Yeah, definitely.

So we've got an awesome business called Heritage Link Brands.

They're a wine distributor.

They actually import a lot of wine from Africa and they've got a social venture as well.

And the founder is Selina Cuff.

And she's been running for about 10 years and she's made great progress.

But there's a few things which are holding her back.

And a lot of it was heritage.

how the actual business was running efficiently behind the scenes, so the actual back engine, and how to actually interpret the numbers to be able to make decisions on how to grow.

So what we've done is really gone in and looked at all her different processes.

We've created all these technology systems to actually streamline the numbers management system and then really helped her determine the numbers that she needs to focus on how to grow.

Well, initially when you're a new startup, yes.