Francesca Coppa

And, in fact, every time somebody adds a story to the archive, it costs us more money.

We really believe – when we talk about amateur –

Amateur, the root of amateur is amade.

It's love.

We do this for love.

Right.

So just to say, I am not at all worried about the enshitification of the AO3.

Tell me why not.

Well, hold up, because it's structurally uninshitifiable.

We don't have customers and we aren't a business.

I mean, inshitification is when a business relationship that was once really good for the business and the customers becomes bad, right, where you essentially lock in your audience and then you give them garbage.

And we just don't have a structure where that will happen.

We don't allow commercial activity on our site or anything like that.

And so sometimes we have a little bit of kind of kerfuffling over that when people come in with very different expectations of what a website is, what an internet community is.

They expect to have their data mined.

We don't collect data.

We don't sell data.

I mean, we do none of these things that we could do or that a site our size might do in order to make a lot of money.

Sure.

I mean, but again, you know, give people time.