Frankie

We've got a resource center on there that talks about what organic farming is, the different ins and outs.

So if somebody's got questions or curious, whatever, they can just go there.

Yep.

Well, that's the nice thing about the platform is it's meant for year-round use.

So it doesn't matter where you're at in your renewal cycle.

Just get on, start using it.

Start taking pictures, start documenting what you did because usually what happens is two weeks before you get a notice, hey, you're going to have an inspection.

They never give you a date.

They say within the next two weeks, your inspector is going to show up.

And you start stressing out and you start scrambling and you start putting things together.

The idea about quick is when you get that notice, you're just like, oh, okay, great.

Whenever they show up, I'll be here because all my stuff's in that platform.

So to your question, any time of year, just jump on, start using it.

I, so my, the thing that gets me up and gets me excited every day when I kind of come to work is the potential to really create something that's never happened before in organic, which is this vision of a marketplace.

And you know,

Why are we shipping organic carrots from California over to the East Coast when you've got 20 local growers that could fulfill the same order for a Whole Foods, for a Costco, for something like that?

But those 20 local growers...

don't know each other.

And so you can't fulfill that order.

So all of a sudden we do have to ship it over there, right?