Freeman Wu

And so in one study, we actually manipulated in an experiment whether that person was using their phone to take photos or whether they're using a digital camera, right, where the only purpose is to document.

And this was inspired by, of course, Gen Zs now love to take photos on digital cameras because they think it's retro, they think

I think it's really cool, again, to use technology that millennials kind of used back in the day.

And we found the same effects, right?

That basically, whether you're on your phone or a camera, as long as you're documenting, these effects still occur.

Yeah, no, I don't think that's all or nothing.

Right.

So really, the takeaway is like to put away your phone completely and never touch it.

Otherwise, you'll be penalized and everyone's going to hate you.

I think it's a matter of degree.

Right.

So we found that, you know, if people are.

take a couple photos or snap a segment of their favorite song and then put it away and really enjoy the concert, they're not penalized to the same degree.

In fact, I think that's what Coldplay recently did.

I think Coldplay, during one of their concerts,

They had this social media segment, I think, where they're like, hey, guys, you know, pull out your phones, record all you want.

But for the rest of the concert, can you please put away your phone so we can all enjoy this concert together?

Which I think is kind of alludes to that, right?

Like, yes, we realize that everyone has their phones on and everyone's documenting.

But then, you know, can we actually be present at least for a part of the concert?