Freya India

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1,466 appearances 6 recordings 4 series first heard Mar 2025 last heard 14 Jun

Freya India’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 5 in all, peaking in May 2026 with 2.

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Morning Wire · How Girlhood Became a Product · 14 Jun 2026 podcast

That was author Freya India discussing her new book, Girls, Generation Z and the Commodification of Everything.

India argues that the deeper story is how technology, social media, and modern consumer culture have transformed girls from people into products and turned nearly every aspect of adolescence into something to be bought, sold, measured, and monetized.

Yeah, I wanted to basically have some kind of concept for how radically different girls experience the world today and see themselves versus previous generations.

And my argument in the book is, yes, that we've become something more like products.

And honestly, I just felt that way growing up.

I felt that so much of my anxiety was to do with marketing myself online, marketing my relationships, basically figuring out all of the stress of growing up, but doing it publicly on Instagram.

I think mostly we're performing everything for other people.

So we're performing our first relationships, our first crushes.

Even if we have a heartbreak and a breakup, we're having to post that online and kind of manage our reputation and our image.

And we're doing this from a very young age, from puberty.

And so sometimes people say to me, oh, why do young women make these certain decisions?

Why do girls behave this way?

And I think a lot of the time it really makes sense if you think about where we've grown up.

We've grown up on these platforms where we're being rated and reviewed by other people all of the time.

And that influences how we view ourselves and what we value.

And it influences our future as well, what decisions we make, the relationships we have.

It's all to do with performing for other people.

And I think that it might look vain to older generations and to men, but I think for women, it really is insecurity and it's an exhausting way to live.

So I think really two things happened to my generation.

So decades before the smartphone, we were having so many of our sort of foundations and our grounding being taken away.

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