Friedberg

Because you guys just signed a huge licensing deal.

Maybe you want to tell folks the size of it, but how did you bid people against each other and what were the different things that different folks wanted?

You think that's the antidote for social media?

The net is what matters, right?

At the end of the day... That's my point, yes.

Yeah, take rates 55, 20, 90.

If you're making more money doing this than other things, of course, yeah.

I mean, a great example, again, just... Maybe you can speak to the quality of the algorithm and the ads placement.

You come from the ads business.

You're a double-click.

How good YouTube's ad placement and ad quality is relative to other platforms and how that actually increases...

What percent of watched media minutes do you guys have, do you think?

If you look at all media, broadcast, movies?

But to Ari's point, do you see that growing?

Are people spending more time consuming media because it's more personalized, it's more engaging, and they're finding perhaps more free time?

And is YouTube TV basically the biggest cable subscriber base equivalent?

Are we?

Are you?

Yeah.

What do you guys rank in cable subscribers?