Gérald Marolf

They get that right.

So I don't think that is functionality, but that is very much distinction towards, if you want to call that feature, then yeah, we probably agree.

But I just think the material itself, it's not that it's waterproof or that you have a zipper garage or whatever, but that the product as a whole, it just feels somehow better than what you touch from the other brand.

So maybe I have to take back that I don't agree at all with your definition, but I think in apparel, it's about the holistic product.

Feature needs to be complemented with materials, with shape, with fit, with many different things, even that care label inside, right?

That is important.

I mean, whatever t-shirt you're wearing, you're probably having a beautiful label stitched in from whatever James Pierce or Bodhi or what it is, but it is important.

I'm a Sunspell man.

But there you go.

You could now say that's feature, but that's what they care about most is materials.

I wish I could give you a great answer on that.

I think it's both.

It's imitation sucks on innovation.

Imitation is great flatly if it's purely sort of mocking and aesthetic or whatever, what Sketchers is doing to some extent.

It's like, it's not great, but then also, but when it comes to innovation, I think it really sucks.

Why does it really suck on innovation, sorry?

Because the promise that you want to deliver with your technology needs to hold true.

If they can make it as good, then I would probably even say, well, yeah, okay, great for the consumer.

But in most cases, it is just looks and it's not the actual thing.

And then it sucks.