Gérald Marolf

Now early 2000s are coming.

You see all the A6 that have been there now slowly phasing out again.

Salomon has been having a bit of harder time because the outdoor trend is not there.

So now the 2000s, the tech raves, all whatever,

Whatever it's going to be, they're going to pull out, back out and put on the table if you just go sneaker.

And if you don't have that, you can listen, but it's hard because you cannot pull it out of somewhere.

So you need to create.

And then once you're already on that, you might just don't want to create within that comfort zone and push it a bit.

We probably listened to customers when it comes to the space that exists between sports and lifestyle too much.

So a lot of customers have a strong belief that there is a world

in whatever we want to call it, hybrids, where you can use them for sports.

You can also use them for lifestyle.

And there's this persona probably that is a 2010 persona that lives in New York, goes to the gym and then goes and gets their latte and wears the same outfit.

Not sure that really still exists or has ever existed in the way that that's been described.

And that it makes sense to have a product that does function and style equally well.

I think you have a customer that

will go for the most performing running product because of style.

I think you will have people who just purely will go for style and not really care about the performance.

But that I want something that really works and yet still looks good, somehow still works or still looks good.

That middle ground, I think that was not the smartest place to operate in.