Gabriel Iglesias

They just think it's one side or another.

It's like they don't realize that there's a hybrid.

It's a combination of the two.

And so I said, look, man, there's never been a story told about someone who has a brand that's Mexican and American, the two worlds together.

coming together.

And so they allowed me to create something.

And then between the two of us, we came up with this brand.

And I said, look, Mexicans in Mexico have a word for Mexicans born in the United States.

And the word is pocho.

Pocho, P-O-C-H-O, pocho.

And it means you're from over there, not from over here.

You're one of them, not one of us.

And so even though I'm brown, I'm still considered an outsider.

Really?

Yes.

And so, for example, I tell stories about performing in Mexico and that I wasn't welcomed with open arms because I'm still considered an American.

So I said, all right, well, if we're going to do a tequila, then it needs to be established that it's from a person who's Mexican but born in the U.S.

So the word is pocho.

So normally that's considered a negative word.

So I said, let's flip that word and make it a word that's like, all right, I'm acknowledging what you call me, but I'm going to make it awesome.