Gala Marija Vrbanic

You don't need your sleeves there.

You don't even need your hands.

Digital fashion is not an alternative, but an evolutionary step, and we are currently at the beginning of this new era.

An era where digital garments could become an added layer to our reality, where you will be able to instantly choose to whom you want to present yourself wearing multiple different outfits at the same time and using most advanced technology like AR or VR, for example.

And not only does it allow for self-expression in totally different contexts, but digital fashion can be zero waste and inclusive, available to users regardless of their gender, size or race.

I come from Croatia, a country that is nowhere on the fashion map.

Yet, my company is considered as one of the pioneers of this field.

When we started, we were among the few doing it.

And since then, a whole new evolving market has grown around it.

Digital fashion market is going to be huge.

But from my experience, no one knows how far it could go.

It's fairly simple.

Technology usually grows exponentially, and so will our virtual presence.

And someone has to dress these people.